Sans Superellipse Ponut 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, labels, industrial, retro, technical, condensed, streamlined, space saving, display impact, systematic forms, modern utility, rounded corners, monoline, rectilinear, compact, tall.
A tall, compact sans with monoline strokes and a distinctly rectilinear construction softened by rounded corners. Curves resolve into rounded-rectangle counters and terminals, giving letters like O, C, and D a squarish, superelliptical feel rather than true circles. The overall rhythm is vertical and tightly set, with short crossbars and minimal horizontals (notably in E/F/T), and consistent stroke endings that stay clean and unornamented. Numerals and lowercase follow the same narrow, upright logic, producing a uniform, engineered texture in text.
Works well for headlines, posters, and branding where a space-saving, vertically oriented voice is desired. It is particularly suited to signage, packaging, and product labeling that benefits from a crisp, technical look and consistent, rounded-rect geometry.
The tone reads modern-industrial with a clear retro undercurrent—like labeling on equipment, transit graphics, or mid-century display typography. Its narrow stance and squared rounds feel efficient and technical, while the softened corners keep it approachable rather than harsh.
The design appears intended to deliver a condensed, high-impact sans built from rounded-rectangle shapes for a distinctive, systematized look. It prioritizes compactness and consistency, aiming for strong presence in display text while maintaining a clean, functional character.
Several forms emphasize straight-sided bowls and compact apertures, which increases a sense of precision and space economy. In longer lines, the condensed proportions create strong vertical striping, making it most striking when given generous tracking or used at display sizes.