Sans Normal Ammup 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neufile Grotesk' by Halbfett, 'Pais' by Latinotype, and 'Body' and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, ui, signage, modern, confident, clean, friendly, straightforward, clarity, impact, modern utility, brand presence, geometric, even rhythm, high legibility, open counters, rounded joins.
A heavy, geometric sans with broad proportions and an even, low-modulation stroke. Curves are built from clean, circular forms with smooth joins, while terminals are predominantly straight and crisp. Counters are open and generous (notably in rounded letters), and the overall spacing feels stable and consistent, producing a solid texture in lines of text. The lowercase shows a simple, contemporary construction with a single-storey “a” and a compact, functional “t,” supporting clear word shapes at display and text sizes.
This font performs especially well in headlines and short blocks where its broad proportions and strong color can anchor a layout. It also suits branding and packaging that call for a modern, straightforward sans, and works effectively for UI labels and signage where clarity at a glance is important.
The font communicates a modern, confident tone with an approachable clarity. Its broad stance and simple geometry give it a straightforward, no-nonsense voice that still feels friendly rather than severe. The overall impression is contemporary and dependable, suited to messaging that aims to be clear and assertive.
The design appears intended to deliver a contemporary geometric sans with strong presence and high clarity. Its consistent stroke behavior and open forms suggest an emphasis on legibility and clean reproduction across a range of sizes, with enough weight to stand out in modern layouts.
Round characters maintain smooth, near-circular bowls, while straight-sided letters keep a tidy, engineered feel. Diacritics and punctuation aren’t shown, but the provided alphabet and numerals present a consistent geometric logic and a strong, even typographic color across lines.