Sans Normal Bodaj 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arial' by Monotype (names referenced only for comparison).
Keywords: ui text, web content, branding, signage, editorial, neutral, modern, clean, technical, friendly, legibility, versatility, clarity, neutral tone, geometric, rounded, open, crisp, balanced.
A clean sans serif with broadly geometric construction and even stroke color. Curves are smooth and round with open apertures, while terminals read mostly straight or softly squared rather than flared. Proportions are balanced with a moderate x-height and clear differentiation between uppercase and lowercase shapes; counters are roomy and the overall rhythm is steady and uncluttered. Numerals are straightforward and highly legible, matching the letterforms in weight and curvature.
Well suited to UI and product typography, web pages, and general-purpose communication where clean legibility is the priority. It also works for brand systems, wayfinding, and editorial layouts that need a neutral sans with a contemporary, geometric flavor.
The font feels modern and matter-of-fact, projecting clarity and approachability without leaning expressive or decorative. Its calm, neutral voice suits interfaces and informational typography, with a lightly technical edge from the tidy geometry and consistent spacing.
The design appears intended as a versatile, no-nonsense sans that stays out of the way while maintaining a modern, geometric personality. It prioritizes clarity, consistency, and a smooth typographic texture across uppercase, lowercase, and numerals.
At large sizes the shapes read crisp and stable, with rounded bowls that keep text from feeling harsh. The sample text suggests good word-shape continuity and comfortable paragraph texture, making it suitable for both display sizes and general reading contexts where neutrality is desired.