Sans Normal Mivi 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'Arlen' by Groteskly Yours, and 'Bagor' by Trustha (names referenced only for comparison).
Keywords: posters, headlines, packaging, logo types, signage, playful, punchy, retro, chunky, friendly, attention, friendliness, display impact, retro flavor, brand presence, rounded, soft corners, compact counters, heavy terminals, cartoonish.
A heavy, rounded sans with broad proportions and a distinctly chunky silhouette. Strokes are thick and fairly even, with softened corners and generous curves that give letters an inflated, sculpted feel. Counters are tight and often small relative to the overall mass, especially in round letters and numerals, which emphasizes a strong, poster-like color on the page. The lowercase shows a large x-height and simple, sturdy shapes; joints and terminals tend to end bluntly, keeping the rhythm bold and steady in text.
This font performs best in display contexts where impact is the goal: posters, bold headlines, packaging fronts, event graphics, and short brand statements. It also suits signage and punchy UI or in-app promotional banners when used at larger sizes with comfortable spacing.
The overall tone is upbeat and attention-grabbing, with a friendly, slightly retro display character. Its rounded geometry and dense blackness read as approachable and fun rather than formal, lending a toy-like, pop headline energy.
The design appears intended to deliver maximum presence with a soft, rounded voice—combining broad, bold forms with friendly curves to create a distinctive, high-energy display sans that stays legible in short bursts.
In the sample text, the dense stroke weight and compact counters create a strong visual block, so spacing and line breaks become an important part of maintaining clarity. The numeral set matches the letterforms with similarly rounded, weighty shapes that feel cohesive in branding and large-size settings.