Sans Normal Mive 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Arlen' by Groteskly Yours (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, branding, playful, punchy, retro, friendly, chunky, impact, approachability, display personality, retro flavor, bold branding, rounded, soft corners, bulbous, compact apertures, high impact.
A heavy, rounded sans with oversized bowls and thick, continuous strokes that create an almost sculpted, cut-from-solid look. Curves dominate the construction, while terminals are blunt and softly squared, keeping counters relatively small and apertures fairly closed. The lowercase shows a tall x-height and sturdy stems, with single-storey forms (notably a and g) that read as simple and geometric. Overall rhythm is dense and weighty, with broad, confident letterforms and a consistent, smooth contour treatment across caps, lowercase, and figures.
Best suited to headlines and short statements where impact and personality matter—posters, packaging, branding, and logo wordmarks. It can also work for large UI or signage-style labels, but the dense counters and heavy color suggest avoiding long passages at small sizes.
The tone is bold and upbeat, leaning toward a playful retro display feel rather than a neutral text voice. Its rounded massing and tight counters give it a cartoon-adjacent friendliness, while the sheer visual weight makes it feel assertive and attention-seeking.
The design appears intended to deliver maximum presence with soft, approachable geometry—combining stout proportions and rounded shapes to create a distinctive display voice that stays friendly while remaining highly emphatic.
Figures are stout and highly graphic, matching the alphabet’s rounded geometry and heavy footprint. Punctuation and symbols shown (e.g., ampersand) sit comfortably at display sizes, reinforcing a headline-first personality.