Sans Normal Asmit 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Basic Gothic' by FontFont and 'HF HySans' by HyFont Studio (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, neutrality, legibility, rounded, open, balanced, crisp, monoline.
This is a clean, monoline sans with predominantly rounded geometry and smooth, continuous curves. Counters are open and generously sized, giving the forms an airy, readable texture. Terminals are mostly straight-cut with minimal shaping, while joins stay simple and controlled for an even rhythm. The lowercase shows single-storey construction for a and g, with straightforward bowls and short, unobtrusive descenders; numerals are clear and plainly drawn with consistent stroke color.
It suits interface copy, product text, and general-purpose editorial settings where clarity and unobtrusive tone are preferred. The open forms and simple construction also make it a solid choice for wayfinding, labels, and presentation typography at a range of sizes.
The overall tone is neutral and contemporary, leaning friendly due to its rounded bowls and open apertures. It feels utilitarian rather than expressive, projecting clarity and approachability without drawing attention to itself.
The design appears intended as a versatile everyday sans: restrained, highly legible, and visually calm. Its rounded construction and minimal detailing prioritize readability and consistency across mixed-case text and numerals.
Round letters like O and C read smooth and stable, while diagonals (V, W, X, Y) keep a crisp, engineered feel. The set maintains consistent spacing and stroke presence across caps, lowercase, and figures, supporting an even text color in paragraphs.