Sans Normal Amber 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, signage, wayfinding, editorial, presentations, clean, neutral, modern, friendly, legibility, versatility, neutrality, modernity, geometric, rounded, open, crisp, minimal.
This sans serif shows a clean, geometric construction with circular bowls and smooth, even curves paired with straight, unmodulated strokes. Counters are open and generously sized, terminals are mostly squared-off, and joins stay crisp without calligraphic taper. Proportions feel roomy and stable, with a clear baseline rhythm and simple, contemporary forms that keep lettershapes distinct at text sizes.
Its open shapes and even texture suit interface labels, dashboards, and product UI where clarity is critical. The sturdy, simple forms also work well for signage and wayfinding, and the neutral voice makes it a reliable choice for editorial subheads, presentations, and general-purpose brand communications.
The overall tone is modern and matter-of-fact, with a friendly clarity coming from the round forms and open counters. It reads as straightforward and utilitarian rather than expressive or ornamental, lending a calm, accessible voice to both headlines and UI-style copy.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity and consistency across capitals, lowercase, and numerals. It aims to deliver a contemporary look with dependable legibility and an unobtrusive typographic color.
Round letters (like O/C/G and the numeral 0) lean strongly toward near-circular shapes, reinforcing a geometric feel. The lowercase shows familiar, highly legible silhouettes with minimal quirks, and the numerals follow the same clean, rounded logic for consistent color in mixed text.