Serif Contrasted Luru 3 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, logos, packaging, luxury, elegant, fashion, refined, dramatic, headline, elegance, contrast, sophistication, impact, ball terminals, crisp serifs, delicate, fashion-forward.
A high-contrast serif with crisp hairlines, pronounced vertical emphasis, and clean, unbracketed serifs. Curves are smooth and controlled, with teardrop/ball terminals appearing in several lowercase forms, adding a touch of ornament without becoming overly decorative. Capitals feel stately and structured, while the lowercase shows a more calligraphic flavor through slender joins, delicate crossbars, and lively terminal shapes. Overall spacing and rhythm support elegant word silhouettes, especially at larger sizes.
Best suited to headlines, magazine layouts, brand marks, and other large-size typography where fine hairlines and sharp serifs can be appreciated. It works well for luxury branding, beauty and fashion communications, cultural/event posters, and elevated packaging. For longer passages, it will be most comfortable when set with generous size and spacing to preserve the delicacy of its thinnest strokes.
This typeface conveys a poised, editorial sophistication with a distinctly fashionable tone. The sharp contrast and refined detailing give it a luxurious, high-end feel that reads as confident and polished rather than casual.
The design appears intended to deliver maximum elegance and contrast in display settings, pairing razor-thin details with strong main strokes for visual drama. It balances classic serif structure with selective flourishes—particularly in terminals and numerals—to create a contemporary, editorial voice.
The numerals and certain lowercase letters show distinctive, slightly calligraphic terminals that add personality, while the uppercase remains more architectural and restrained. The overall impression is disciplined and clean, with decorative moments used sparingly for emphasis.