Sans Superellipse Esdih 13 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, retro, friendly, add motion, increase impact, sound friendly, feel athletic, stay legible, rounded, slanted, compact, heavy, soft terminals.
A compact, right-slanted sans with heavy, rounded strokes and smooth, blunt terminals. Curves are built from soft, superellipse-like forms that keep counters open while maintaining a dense, punchy color on the page. The rhythm is forward-leaning and energetic, with slightly condensed proportions and sturdy stems that read strongly at display sizes. Numerals and capitals follow the same rounded, muscular construction, keeping a consistent, cohesive texture across the set.
Best suited to display typography where impact and motion are desirable, such as headlines, posters, apparel graphics, and brand marks. It can also work for short UI labels or packaging callouts when a compact, energetic voice is needed, though its strong weight and slant favor larger sizes over long-form reading.
The overall tone feels assertive and fast, with a sporty, poster-like presence. Its rounded construction keeps it approachable rather than severe, giving it a friendly confidence that nods to retro athletic and mid-century advertising styles.
The design appears intended to merge a clean sans framework with rounded, powerful shapes and a built-in sense of speed. It prioritizes bold presence and immediate legibility while keeping the personality upbeat and contemporary-retro.
Diagonal strokes and joins are shaped to stay smooth and full, avoiding sharp corners and keeping a continuous flow in text. The italic slant is pronounced enough to add motion without turning into script, so lines maintain a clean sans structure while still feeling lively.