Sans Normal Asran 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Neutro' by Durotype, 'Articulo' by Gilar Studio, 'Neptune' by Indian Type Foundry, 'Kirshaw' by Kirk Font Studio, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, branding, presentations, neutral, modern, clean, friendly, practical, clarity, versatility, neutrality, modernity, consistency, geometric, rounded, open apertures, high legibility, plainspoken.
A clean, geometric sans with mostly monoline strokes and gently rounded curve joins. Letterforms lean on circular and elliptical construction (notably in C, O, Q, and the bowls of b/p), with straightforward, flat terminals and minimal modulation. Proportions feel balanced and workmanlike: capitals are broad and steady, lowercase counters stay open, and spacing appears even for continuous text. The overall rhythm is smooth and consistent, with simple diagonals and compact joins that keep words cohesive at larger text sizes.
This font suits interface copy, product labeling, and general-purpose editorial or document typography where a steady, unobtrusive sans is needed. Its clear, rounded forms also work well for signage and modern brand systems that want a simple, approachable baseline.
The tone is neutral and contemporary, reading as calm, dependable, and unpretentious. Its rounded geometry adds a mild friendliness without becoming playful, keeping the voice professional and straightforward.
The design appears intended as a versatile everyday sans that prioritizes clarity and even color on the page. Its geometric construction and restrained details suggest a goal of broad applicability across digital and print contexts without drawing attention away from content.
Numerals and capitals maintain the same geometric discipline, producing a uniform texture in mixed alphanumeric settings. Curves are clean and well-contained, and the design avoids ornamental quirks, emphasizing clarity and consistency.