Slab Contrasted Jedo 7 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, industrial, poster, western, authoritative, vintage, space saving, high impact, signage feel, vintage revival, condensed, slab-serif, bracketless, rectilinear, sturdy.
A tightly condensed slab-serif with tall proportions, squared terminals, and a strongly rectilinear construction. Strokes are weighty and fairly even, with crisp, mostly unbracketed slabs that read as blocks at the ends of stems and arms. Curves are kept narrow and controlled, giving rounds a vertical, oval feel, while counters remain compact for a dense texture. The overall rhythm is vertical and punchy, with sharp joints and minimal flourish that emphasize a utilitarian, display-forward silhouette.
Best suited to headlines, posters, and short blocks of text where space is limited but impact is required. It also fits signage, packaging, and logotypes that need a sturdy, vintage-industrial voice. For longer passages, it works most comfortably at larger sizes with added spacing.
The tone is bold and assertive with a vintage, industrial edge. Its condensed stance and blocky serifs evoke signage and headline typography associated with frontier-era posters, wood-type-inspired advertising, and rugged branding. The feel is serious and commanding rather than delicate or conversational.
The type appears designed to maximize presence in narrow widths, pairing heavy verticals with block-like slabs for immediate recognition. Its disciplined, rectilinear detailing suggests an intention toward display typography that references traditional poster and signage aesthetics while remaining clean and consistent.
The design maintains strong visual consistency across caps, lowercase, and figures, producing a compact, high-impact line. The narrow forms and tight internal spaces suggest it will benefit from generous tracking or larger sizes when clarity is critical, especially in dense settings.