Sans Normal Biliz 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Elisar DT' by DTP Types, 'Interval Next' by Mostardesign, and 'Foundry Form Sans' by The Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, confident, clean, friendly, utilitarian, clarity, versatility, modernity, impact, geometric, monoline, rounded, open apertures, large counters.
A heavy, geometric sans with largely monoline strokes and smoothly rounded curves. Forms favor circular and elliptical construction, producing broad, open counters and clean joins, while terminals tend to be blunt and decisive. Uppercase shapes read sturdy and even, and the lowercase maintains a straightforward, workmanlike rhythm with simple bowls and stems. Numerals appear similarly robust, with clear, high-contrast silhouettes driven more by geometry than calligraphic modulation.
This font is well suited to headlines, branding, and poster typography where a solid, contemporary sans is needed. Its open counters and straightforward shapes also make it a good option for UI labels, signage-style applications, and packaging where quick recognition and a clean, modern voice are important.
The overall tone is modern and confident, with a friendly neutrality that comes from its rounded geometry and open shapes. It feels pragmatic and direct rather than expressive, projecting clarity and stability in headlines and short blocks of text.
The design appears intended as a versatile geometric workhorse: a strong sans built on round construction for clarity, consistency, and a contemporary feel across uppercase, lowercase, and numerals.
The design relies on consistent stroke weight and generous internal space, helping letterforms stay distinct at larger sizes. Curves are smooth and controlled, and the overall spacing feels balanced and steady, supporting a strong, graphic presence.