Sans Normal Kulew 15 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Avita' by Bykineks, 'ID Grotesk' by ID Typeface, and 'Glimp' and 'Glimp Rounded' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, advertising, sporty, dynamic, modern, confident, energetic, convey motion, add emphasis, modernize tone, increase impact, slanted, geometric, clean, compact, crisp.
This typeface is a slanted, sans design with sturdy strokes and smooth, rounded construction. Curves are clean and even, while terminals read as straightforward and unembellished, keeping the overall silhouette crisp. Proportions feel contemporary with compact counters and a clear, forward-leaning rhythm; round characters stay stable and circular, and diagonals in forms like A, K, V, W, and X reinforce the sense of motion. Numerals are similarly robust and simple, with consistent stroke behavior and a cohesive, utilitarian geometry.
It performs best in headlines, short statements, and brand marks where a fast, contemporary voice is desired. The strong, slanted forms also suit sports and performance branding, event graphics, product packaging, and promotional advertising where impact and momentum are key.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and momentum. It feels modern and confident rather than playful, making it well-suited to messaging that needs to sound active, decisive, and current.
The design intention appears to be a modern, action-oriented sans that communicates speed and strength while staying clean and broadly legible. Its consistent slant and geometric clarity suggest a focus on contemporary branding and high-impact display typography.
Spacing appears balanced for display use, with a tight, efficient footprint and strong color in text. The slant is consistent across uppercase, lowercase, and figures, helping paragraphs maintain a unified, driving texture.