Sans Normal Obkog 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'HD Colton' by HyperDeluxe, 'Allrounder Grotesk Condensed' and 'Flink Neue' by Identity Letters, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, modern, bold impact, friendly display, modern branding, high legibility, rounded, chunky, soft-cornered, compact, sturdy.
A heavy, rounded sans with smooth, full curves and gently softened corners. Strokes are consistently thick with little visible modulation, creating a solid, even color in text. Counters are fairly open for the weight, and joins are clean and uncomplicated. The overall rhythm favors broad, circular forms (notably in O/C/G and the bowls) paired with compact horizontal terminals, producing a blocky-yet-bubbly silhouette.
Best suited for large sizes where its dense weight and rounded construction can deliver impact—headlines, display typography, brand marks, packaging, and bold signage. It can also work for short UI labels or callouts when a friendly, high-contrast-to-background emphasis is desired, though long passages may feel visually heavy.
The letterforms read as approachable and upbeat, with a bold, friendly presence that feels contemporary rather than formal. Its roundness and dense weight give it a loud, poster-ready voice while keeping an inviting, non-aggressive tone.
The design appears intended to provide a highly legible, high-impact display sans that emphasizes warmth and approachability through rounded geometry and uniform stroke weight, balancing a strong presence with a friendly tone.
Uppercase shapes are broad and stable, while lowercase remains simple and sturdy with single-storey forms where applicable. Numerals are similarly weighty and rounded, designed to match the typeface’s strong overall mass and smooth geometry.