Sans Normal Obref 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, impact, approachability, display clarity, retro warmth, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with broad, compact shapes and softly curved corners throughout. Strokes are strongly uniform, producing a dense, poster-like color, while counters stay open enough to keep letters recognizable at display sizes. The lowercase shows a tall x-height with short ascenders and descenders, and many joins are smoothly blended, giving forms like a, g, and s a bulbous, sculpted feel. Numerals are equally weighty and stable, with simple, squared terminals and generous interior space where applicable.
This style performs best in headlines, posters, branding marks, and packaging where strong presence and quick readability are needed. It also suits signage or social graphics that benefit from a warm, attention-grabbing voice, especially at medium-to-large sizes.
The overall tone is upbeat and approachable, projecting confidence without feeling sharp or technical. Its rounded geometry and thick silhouettes read as friendly and slightly nostalgic, suited to bold, cheerful messaging.
The design appears intended to deliver maximum visual impact with a friendly, rounded personality, balancing bold weight with clear, uncomplicated letterforms for high-visibility display typography.
Spacing in the sample text appears tight and efficient, reinforcing the compact, impact-driven rhythm. Diacritics (as seen on ğ) are large and clear, matching the font’s sturdy, high-visibility construction.