Sans Normal Atnag 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, neutral, modern, friendly, utilitarian, legibility, versatility, modern clarity, simplicity, geometric, monolinear, open counters, balanced, even rhythm.
A clean, monolinear sans with broadly geometric construction and rounded curves. Strokes maintain an even weight with smooth joins, producing calm texture and consistent color in text. Uppercase forms are straightforward and wide-set with ample interior space, while lowercase shows a single-storey “a” and a compact, looped “g,” contributing to an approachable tone. Numerals are simple and highly legible, with open shapes and clear distinctions at display and text sizes.
Works well for general-purpose typography where clarity is the priority, including UI labels, product copy, dashboards, and documentation. Its steady texture and open counters also suit headings and short callouts, and it can scale to signage-style applications where simple forms and straightforward numerals matter.
The overall tone is neutral and contemporary, leaning friendly rather than technical. Its even rhythm and open forms make it feel practical and unobtrusive, suited to interfaces and everyday editorial use without calling attention to itself.
Designed to be a dependable, general-use sans that prioritizes legibility and consistency. The geometric understructure and simplified lowercase suggest an intent to feel modern and approachable while remaining versatile across text and display settings.
Round letters like O/C/G read nearly circular, and terminals are clean and unembellished, reinforcing a no-nonsense, modern voice. Spacing appears comfortable in running text, with clear word shapes and good separation between similar forms.