Sans Normal Atnub 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, signage, wayfinding, branding, headlines, clean, friendly, modern, approachable, neutral, everyday utility, clarity, approachability, modern neutrality, system consistency, geometric, rounded, open counters, even rhythm, crisp terminals.
A clean, rounded sans with a gently geometric construction and smooth circular bowls. Strokes are even and consistent, with minimal modulation and largely straight, unembellished terminals. Proportions feel balanced and contemporary: uppercase forms are clear and stable, while lowercase shows simple, single-storey shapes and open apertures that keep counters airy. The overall rhythm is steady and legible, with moderate spacing and a slightly soft, approachable silhouette.
This font works well for interface typography, product labeling, and general-purpose editorial settings where clarity and an even text color are important. It also suits brand systems and headings that need a contemporary, approachable voice without calling attention to stylistic quirks.
The font reads as modern and neutral with a friendly edge, avoiding sharp aggressiveness in favor of smooth curves and calm spacing. It feels straightforward and utilitarian, but not sterile—suited to designs that want clarity with a mild warmth.
The design appears intended as a versatile everyday sans: simple, highly legible forms built from clean geometry, optimized for a consistent rhythm in both short display lines and longer passages. Its rounded construction suggests an aim toward friendliness and broad usability rather than strict industrial severity.
Round characters like O, Q, and 0 emphasize near-circular geometry, while diagonal forms (V, W, X, Y) maintain a crisp, consistent angle that reinforces an orderly texture. Numerals appear simple and highly readable, matching the letterforms’ clean, rounded tone.