Serif Normal Kuliv 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Lastik' by That That Creative (names referenced only for comparison).
Keywords: book text, editorial, magazines, reports, academic, classic, bookish, formal, literary, trustworthy, readability, text setting, traditional tone, editorial utility, print orientation, bracketed serifs, oldstyle numerals, moderate contrast, humanist, calligraphic.
A conventional serif with bracketed, gently flared serifs and moderate stroke contrast that reads as pen-influenced rather than purely geometric. The capitals are sturdy and fairly wide with smooth, rounded bowls and crisp, flat terminals, while the lowercase shows a familiar text-face rhythm with open counters and clear differentiation between verticals and diagonals. Curves transition softly into stems, joins are controlled, and spacing feels even and comfortable in running text. The numerals appear oldstyle, with varied heights and a flowing, text-oriented rhythm that matches the lowercase tone.
Well-suited to body copy in books, magazines, and editorial layouts where a traditional serif texture and comfortable reading rhythm are desired. It can also support reports, academic materials, and formal communications, with enough presence for subheads and pull quotes when set larger.
The overall tone is traditional and literary, suggesting established editorial typography and measured formality. It feels steady and trustworthy rather than flashy, with a quiet warmth that suits long-form reading and institutional communication.
The design appears intended as a dependable, general-purpose text serif: familiar proportions, controlled contrast, and restrained detailing aimed at clarity and sustained readability. Its oldstyle-like figure set reinforces a print-oriented, editorial sensibility.
Details like the two-storey “a” and “g,” the compact ear on “g,” and the broad, stable caps contribute to a familiar book-face character. The figures’ varied proportions add a classic, typographic texture that will feel at home in text settings.