Sans Normal Pidah 10 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, packaging, posters, kids media, stickers, playful, friendly, chunky, casual, retro, approachability, playfulness, handmade feel, display impact, rounded, soft, bubbly, cartoonish, lively.
A heavy, rounded sans with soft corners and generously filled-in counters. Strokes are thick and mostly monoline, but with subtle, organic wobble that gives edges a slightly hand-cut feel rather than mechanical precision. Proportions are compact with a tall x-height, short ascenders/descenders, and broad, open bowls; spacing reads even and sturdy at display sizes. The lowercase has simple, single-storey forms and the numerals are wide, padded, and highly simplified for impact.
Best suited to display work where a bold, friendly voice is needed—headlines, poster titles, packaging, labels, and playful brand marks. It also works well for short UI or social graphics that need immediate, high-contrast impact, though its chunky forms are likely most effective at larger sizes.
The overall tone is upbeat and approachable, with a cozy, toy-like softness that feels informal and welcoming. Its imperfect, blobby rhythm suggests handmade signage and lighthearted branding, leaning more fun than corporate or technical.
The design appears intended to deliver a warm, approachable display sans with a deliberately soft, hand-shaped character. It prioritizes strong silhouettes, high legibility in large type, and a cheerful personality over strict geometric consistency.
Round letters (O, C, G, Q) are nearly circular and very full, while diagonals (K, V, W, X, Y) stay thick and blunt, maintaining the same soft terminal treatment. The font keeps strong silhouette recognition through exaggerated weight and simplified interiors, which helps it hold together in short headlines and logos.