Sans Normal Pigam 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Aaux Next Cond' by Positype, 'Lyu Lin' by Stefan Stoychev, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, packaging, children’s, headlines, stickers, playful, handmade, chunky, friendly, casual, friendly display, handmade texture, playful branding, informal emphasis, rounded, soft corners, irregular, blobby, bouncy.
A heavy, rounded sans with softly inflated forms and subtly irregular contours. Strokes are consistently thick with minimal modulation, and terminals tend to end in rounded, blunted shapes. The letterforms show a hand-cut, slightly wobbly edge quality that creates a lively texture, while counters remain open enough to keep common shapes legible. Proportions lean compact and sturdy, with broad curves and simplified joins that emphasize mass over precision.
Best suited for short, high-impact settings such as posters, playful branding, packaging callouts, and event or product headlines. It can work well for children-oriented materials and casual signage where personality is more important than crisp, long-form readability.
The overall tone is cheerful and informal, with a quirky, homemade charm. Its uneven edges and cushioned shapes feel approachable and comic, suggesting craft, play, and lighthearted messaging rather than strict corporate neutrality.
The design appears intended to deliver bold presence with a friendly, handcrafted voice. By combining simplified sans structures with intentionally uneven contours, it aims to look approachable and fun while still reading clearly in display sizes.
In text, the dense weight produces strong color and high impact, while the irregular outlines add visual noise that becomes more noticeable at smaller sizes. Numerals are similarly rounded and sturdy, matching the alphabet’s soft, chunky rhythm.