Slab Normal Efgab 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, sturdy, authoritative, classic, industrial, durability, legibility, impact, workhorse, slab-serif, blocky, bracketed, robust, high-ink.
A robust slab-serif with heavy, mostly unbracketed rectangular serifs and broad, confidently weighted strokes. The forms show moderate contrast with clear thick–thin logic in round letters, but overall read as high-ink and solid. Capitals are wide and steady, with generous counters and a slightly squared geometry in curves like C, O, and S. Lowercase follows a traditional, readable structure with clear, compact joins and strong terminals; the dots and punctuation are stout and emphatic, and figures are full-bodied with large interior space.
Performs well in headlines and subheads where its heavy slabs and wide proportions can carry impact without losing legibility. It also suits editorial display, posters, branding, and packaging that benefit from a sturdy, traditional slab-serif voice, and it can handle short bursts of text where a firm typographic color is desirable.
The overall tone is dependable and assertive, pairing a traditional print sensibility with a tough, workmanlike presence. It feels classic rather than delicate, suited to typography that needs to project confidence and clarity.
Designed to deliver a straightforward, versatile slab-serif look that balances classic letterform conventions with a strong, practical texture. The emphasis appears to be on readability and durability at display sizes, with consistent serif treatment and confident spacing.
Serifs maintain consistent thickness across the set, helping long lines keep an even rhythm. The bold texture produces strong word shapes in mixed case, and the numerals match the letters in weight and stance for cohesive text-and-data settings.