Sans Normal Wadob 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Impara' by Hoftype and 'Levnam' by ParaType (names referenced only for comparison).
Keywords: kids, packaging, posters, headlines, social media, friendly, playful, informal, approachable, casual, human warmth, casual branding, friendly readability, playful tone, rounded, soft terminals, bouncy rhythm, hand-drawn, open counters.
A rounded sans with softly swelling strokes and subtly irregular contours that suggest a hand-drawn construction. Curves are generous and open, with smooth joins and lightly flattened terminals that keep forms sturdy rather than delicate. Proportions feel slightly varied from glyph to glyph, creating a lively rhythm while remaining clear in continuous text. Figures are simple and rounded, matching the letterforms’ soft, approachable geometry.
Works well for short-to-medium text in contexts that benefit from friendliness and approachability, such as children’s materials, packaging, posters, and informal editorial or social media graphics. It can also serve for branding elements where a soft, conversational tone is desired.
The overall tone is warm and personable, with a playful, human feel that reads as casual rather than formal. Its gentle rounding and slightly quirky rhythm give it a relaxed, friendly voice suited to lighthearted messaging.
Likely intended to provide a clean, readable sans foundation while adding a hand-made warmth through rounded construction and gentle irregularity. The design aims to stay straightforward in structure, but more expressive in texture and rhythm than a purely geometric or strictly neutral sans.
A noticeable design feature is the consistently softened shaping at stroke ends and corners, which reduces sharpness and adds charm. The texture of a paragraph set in this face feels subtly animated, balancing legibility with character.