Sans Normal Ignog 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Modet' by Plau, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Comenia Sans' and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, branding, wayfinding, packaging, friendly, modern, clean, approachable, casual, legibility, approachability, versatility, everyday use, digital-friendly, rounded, soft terminals, monoline, open apertures, humanist.
A rounded sans with monoline strokes and softened, slightly flared terminals. Curves are generously circular and counters are open, giving letters like C, S, and e a breathable feel. Joins and corners are eased rather than sharp, and diagonals (V, W, X, Y) maintain consistent stroke thickness with subtly rounded ends. Proportions feel balanced with a moderate x-height and clear differentiation between similar forms; the overall rhythm is even and comfortable in text.
Works well for interface copy and product typography where a soft, friendly voice and high legibility are needed. Its rounded forms also suit contemporary branding and packaging, and it can hold up for short headlines or wayfinding-style labels where clarity at a glance matters.
The design reads as friendly and contemporary, with a gentle, informal warmth coming from the rounded terminals and generous curves. It feels approachable and user-facing rather than technical or editorial, supporting a tone that is clear, relaxed, and modern.
The font appears intended as a versatile, general-purpose sans that prioritizes clarity and approachability. Its rounded detailing suggests a goal of making everyday text feel more welcoming while staying clean enough for modern digital and print applications.
Numerals are straightforward and legible with rounded finishing, and the uppercase maintains a stable, signage-like presence without becoming rigid. The lowercase shows a simple single-storey a and a compact, functional construction across the set, keeping texture smooth in continuous reading.