Sans Superellipse Etlur 5 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Absolut Pro' by Ingo, 'Fact' by ParaType, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, punchy, modern, industrial, space saving, speed cue, high impact, modern utility, condensed, slanted, compact, blocky, rounded corners.
A compact, heavily slanted sans with tight proportions and a strong, continuous stroke. Curves are built from rounded, squared-off geometry, giving letters a superelliptic feel—especially in bowls and counters—while terminals tend to be clean and blunt. The rhythm is dense and forward-leaning, with narrow apertures and robust shapes that hold together in bold display settings. Numerals and capitals follow the same condensed, high-impact construction, maintaining an even color across words and lines.
Best suited to display roles where impact and speed matter: headlines, posters, sports and athletic branding, packaging callouts, and attention-grabbing signage. It can also work for short subheads or UI labels when space is limited, but its tight, forceful texture is most effective in larger sizes.
The overall tone is fast and assertive, suggesting motion and pressure. Its dense, angled forms feel competitive and headline-driven, with a contemporary, no-nonsense character that reads as energetic rather than delicate.
The design appears intended to deliver maximum presence in minimal horizontal space while projecting a sense of motion. Its rounded-rectangle construction and blunt finishes aim for a modern, engineered look that stays cohesive and legible under bold, slanted emphasis.
The italic angle is pronounced enough to create a strong directional flow in text, and the condensed width amplifies that momentum. Round letters keep a squared softness at their corners, which helps the font feel modern and manufactured rather than purely geometric or purely humanist.