Sans Superellipse Etbuw 7 is a very bold, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, assertive, dynamic, industrial, impact, space saving, speed, modernity, condensed, slanted, oblique, compact, sturdy.
A tightly condensed, strongly slanted sans with compact proportions and a steady, low-variation stroke. Curves are built from rounded-rectangle geometry, giving counters and bowls a squarish softness rather than purely circular forms. Terminals are mostly blunt and clean, with crisp joins that keep the texture dense and continuous in text. The overall rhythm is tall and compressed, producing high impact and efficient word shapes in limited horizontal space.
Best suited to headlines, short blurbs, and promotional copy where space is tight and impact matters. It works well for sports and performance-themed branding, packaging callouts, event posters, and signage that benefits from a condensed, high-energy voice.
The style reads fast, energetic, and forceful, with a forward-leaning stance that suggests motion and momentum. Its compressed, heavy presence feels utilitarian and performance-oriented rather than delicate or literary, lending an assertive, contemporary tone.
The design appears intended to deliver maximum punch in a narrow footprint while maintaining a clean sans structure. The superelliptical rounding and blunt terminals aim to keep the forms sturdy and modern, while the pronounced slant adds speed and emphasis for display use.
In running text, the narrow set and strong slant create a tight, streaked texture that emphasizes speed over calm readability. The numeral and uppercase forms maintain the same compact, squared-rounded construction, helping headings and mixed content stay visually consistent.