Sans Normal Kebew 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype; 'Matt' by Fontfabric; 'Moris' by Katatrad; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, modern, friendly, confident, impact, emphasis, modernity, approachability, momentum, oblique, rounded, geometric, compact, clean.
A heavy oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are broadly uniform with minimal modulation, producing dense, solid letterforms and strong black presence. Counters are relatively open for the weight, and curves on letters like C, O, S, and Q read cleanly without sharp terminals. The overall rhythm is forward-leaning and compact, with straightforward, uncluttered shapes and consistent spacing across the set.
Best suited to headlines and short-to-medium display copy where the strong weight and oblique angle can create emphasis. It works well for branding systems, packaging, event graphics, and sports or lifestyle communication that benefits from a bold, forward-moving voice.
The slanted stance and thick, rounded forms convey momentum and confidence, giving the face a sporty, contemporary tone. It feels approachable rather than technical, with a friendly solidity that suits upbeat, promotional messaging.
The design appears intended to deliver high-impact readability with a modern, rounded sans structure, using an oblique angle to add speed and emphasis while keeping shapes simple and consistent for versatile display applications.
Uppercase forms are sturdy and simplified, while lowercase keeps clear, familiar silhouettes; the single-storey a and g contribute to an informal, contemporary feel. Numerals match the same rounded, robust language for cohesive display use.