Sans Normal Obber 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Nure' by FSD, 'Allrounder Grotesk Condensed' by Identity Letters, 'Lyu Lin' by Stefan Stoychev, 'TT Commons™️ Pro' by TypeType, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, strong, friendly, sporty, confident, modern, impact, clarity, modern branding, display emphasis, geometric, rounded, blocky, compact, clean.
This typeface is a heavy, geometric sans with broad, rounded bowls and a generally circular construction. Strokes are uniform with little to no contrast, and terminals are clean and mostly squared-off, giving the letters a sturdy, cut-from-solid feel. Counters are relatively small for the weight, and joins are straightforward, producing dense, high-impact word shapes. Uppercase forms are wide and stable, while the lowercase keeps simple, single-storey shapes (notably a and g) with compact apertures that emphasize mass and legibility at display sizes.
It performs best in headlines, posters, signage, and brand marks where a compact, high-impact sans is needed. The dense forms and small counters favor short text, logos, and packaging callouts, especially when strong contrast against the background is desired.
The overall tone is bold and approachable, projecting confidence without feeling aggressive. Its rounded geometry and tight, punchy forms lend a contemporary, athletic energy that reads as practical and upbeat.
The design appears intended to deliver maximum visual impact with a straightforward geometric voice—prioritizing bold presence, clean construction, and dependable readability in display contexts.
The numerals match the letters’ weight and geometry, with rounded curves and firm verticals that keep figures visually consistent in headlines and short UI labels. The rhythm is even and blocky, creating a strong typographic color and clear silhouettes in mixed-case settings.