Sans Normal Vurif 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Festivo Letters' by Ahmet Altun, 'Perfume' by Fenotype, 'Black River' by Larin Type Co, and 'Antiquel' by Lemonthe (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, branding, friendly, playful, retro, casual, approachable, approachability, display impact, clarity, retro flavor, rounded, soft corners, compact, bubbly, high legibility.
A compact, heavy sans with rounded terminals and softened corners throughout. Strokes are consistently thick with minimal modulation, producing an even, sturdy texture in both uppercase and lowercase. Counters are relatively open for the weight, and curves are generous and smooth, giving round letters (O, C, G, e) a clean, circular feel. The lowercase shows simple, single-storey constructions and straightforward joins, while punctuation and numerals keep the same chunky, rounded rhythm.
Best suited for short-to-medium text at display sizes where its bold, rounded shapes can create impact without feeling aggressive. It works well for branding, packaging, posters, social graphics, and family-friendly or lifestyle contexts where an approachable voice is desired.
The overall tone is warm and personable, with a slightly retro, toy-like friendliness. Its rounded geometry and dense color make it feel informal and upbeat rather than technical or austere.
The design appears intended to deliver a strong, compact display presence while staying friendly and accessible through rounded terminals and simplified letterforms. It prioritizes an even texture and clear shapes for quick recognition in prominent typographic roles.
Spacing appears comfortably loose for the weight, helping text stay readable despite the strong color. The design maintains a consistent softness across diagonals and curves, avoiding sharp points and emphasizing a cohesive, rounded silhouette.