Sans Normal Rikol 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, casual, approachable, rounded, approachability, playfulness, display impact, informality, soft, bubbly, chunky, hand-drawn, informal.
A heavy, rounded sans with soft terminals and generously curved strokes that keep corners from feeling sharp. Letterforms are built from simple, almost blobby geometry with minimal contrast, giving counters a compact, sturdy feel. Proportions are slightly quirky and variable from glyph to glyph, producing an organic rhythm rather than a strictly engineered, modular texture. Spacing reads open enough for display use, while the overall silhouette stays smooth and cohesive across caps, lowercase, and numerals.
Best suited to headlines, posters, packaging, and brand marks that benefit from a friendly, approachable voice. It also works well for children’s or family-oriented materials, social graphics, and short interface labels where warmth and clarity at larger sizes matter more than dense text economy.
The font projects a warm, cheerful tone with a distinctly informal, human touch. Its rounded construction and slightly irregular rhythm make it feel conversational and lighthearted, leaning more toward fun and friendliness than precision or austerity.
The design appears intended to provide a bold, rounded display sans with an informal, hand-shaped feel, prioritizing charm and approachability. Its simplified geometry and soft terminals aim to create high-impact text that remains welcoming rather than aggressive.
The character set shown maintains consistent stroke weight and rounded endings, which helps large text stay smooth and inviting. Numerals share the same soft, chunky construction, matching the alphabet well for headings and short UI labels where a friendly voice is desired.