Sans Contrasted Lomar 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, editorial, posters, children’s, friendly, handmade, whimsical, warm, storybook, human warmth, playful tone, crafted feel, friendly readability, soft curves, calligraphic, open counters, flared terminals, lively rhythm.
A lively, humanist letterform with subtly irregular stroke movement and a gentle calligraphic influence. Stems and bowls show modest stroke modulation, with softly tapered ends that read as flared terminals rather than sharp cuts. Curves are round and generous, counters stay open, and the overall rhythm feels slightly bouncy, aided by uneven widths and small asymmetries across characters. Capitals are clean and simple in structure, while lowercase forms lean more informal, with single-storey-style simplicity and a notably expressive, looped “g” and curved descenders.
Well-suited to branding and packaging that benefits from a personable, crafted feel, as well as headlines and short editorial passages where its lively texture can show. It can also work for posters, quotes, and children’s or family-oriented materials that call for warmth and approachability.
The font conveys an approachable, informal tone—more personable than clinical—suggesting hand-drawn warmth without becoming overly decorative. Its soft shaping and buoyant rhythm create a playful, friendly voice suited to lighthearted communication.
Likely intended to deliver a friendly sans voice with subtle contrast and hand-made nuance, balancing clear letter shapes with expressive stroke endings. The design emphasizes charm and individuality while maintaining straightforward, legible structures.
Numerals follow the same relaxed, slightly calligraphic logic, with rounded forms and gentle curvature that keeps them cohesive with the text. The design prioritizes character and readability at display-to-text sizes, with distinct silhouettes and clear internal space.