Sans Normal Bubim 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Maxima Now Pro' by Elsner+Flake and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: ui text, body text, editorial, presentations, signage, neutral, modern, clean, friendly, functional, versatility, legibility, neutrality, clarity, utility, rounded, open apertures, humanist, soft terminals, even rhythm.
A clean sans with gently rounded curves and soft, mostly straight terminals. Strokes stay even and steady across the alphabet, with smooth joins and spacious counters that keep forms open. Uppercase shapes feel straightforward and geometric-leaning, while the lowercase introduces mild humanist cues—most noticeably in the single-storey a and g and the simple, readable forms of e and s. Figures are clear and unembellished, with round forms staying smooth and consistent alongside upright verticals.
This font suits interface copy, product copy, and general-purpose text where unobtrusive readability is the priority. It also works well for editorial layouts and presentations that need a modern, straightforward sans, and for practical signage or labels thanks to its open counters and simple letterforms.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded construction and open counters add a subtle friendliness, making it feel approachable without becoming informal or playful.
The design appears intended as a versatile, do-it-all sans that stays visually quiet while remaining easy to read. Its restrained shapes and rounded construction suggest a focus on broad usability across both display snippets and extended text.
In text, the spacing reads calm and even, supporting continuous reading and UI-style scanning. The mix of clean geometry with slightly humanist lowercase shapes helps maintain legibility at a range of sizes, especially in mixed-case settings.