Serif Normal Pomov 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Monkton' by Club Type and 'FF Kievit Serif' by FontFont (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, bookish, vintage, impactful serif, classic voice, print emphasis, heritage tone, bracketed, ball terminals, oldstyle, sturdy, warm.
A robust serif with pronounced thick–thin modulation and strongly bracketed serifs. The letterforms feel broad and weighty, with rounded joins, softened corners, and a slightly oldstyle flavor in the curves. Counters are moderately open for the weight, and many strokes finish with subtly flared or rounded terminals that add warmth without becoming decorative. Figures are bold and substantial, matching the heavy presence of the capitals and the compact, sturdy lowercase.
Best suited to headlines and short-form text where a strong, traditional serif voice is desired, such as editorial titling, book and magazine covers, and heritage-leaning branding. It can also work for pull quotes or section headers where a dense, authoritative typographic color is beneficial.
The tone is classic and confident, evoking traditional print typography and familiar editorial voices. Its heavy, comfortable shapes suggest authority and reliability, with a slightly vintage, poster-like punch when set large.
The design appears intended to deliver a conventional, trustworthy serif impression with extra heft and contrast for impact. It prioritizes a familiar reading texture while adding display-friendly presence through broad proportions, confident serifs, and warm terminal shaping.
The overall rhythm is calm and even despite the strong contrast, helped by consistent serif treatment and smooth curvature. At smaller sizes the dense color can read as dark and emphatic, while at display sizes the bracketed serifs and rounded terminals become more expressive.