Slab Contrasted Ugma 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Amasis' and 'Amasis eText' by Monotype and 'Adelle' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, packaging, sturdy, confident, heritage, assertive, headline impact, print authority, classic signaling, brand voice, readable display, slab serif, bracketed, ink-trap feel, compact, robust.
A robust slab serif with bracketed, blocky serifs and a firm, vertical stance. Strokes show noticeable thick–thin modulation, especially in curved letters, giving the face a sculpted, slightly calligraphic rhythm rather than a purely geometric build. Counters are generally compact and the joins are tight, producing dense, authoritative word shapes; terminals and shoulders are crisp and squared-off, with occasional subtle notches that read like ink-trap-style cut-ins in heavier areas. Figures are heavy and open, designed to hold their shape at display sizes alongside the strong uppercase.
Well suited for headlines and subheads where a strong serif voice is needed, as well as posters and book covers that benefit from dense, high-impact typography. It can also support editorial applications such as section openers or pull quotes, and works effectively in branding or packaging where a traditional, trustworthy tone is desired.
The overall tone is confident and traditional, with an editorial seriousness that still feels energetic due to the lively contrast and punchy slabs. It evokes classic print typography—bold headlines, institutional signage, and heritage branding—without feeling overly delicate or ornate.
Likely designed to deliver a forceful slab-serif presence optimized for display and headline use, combining classic serif structure with enough contrast and sharp detailing to keep large text lively and readable. The compact counters and emphatic slabs prioritize impact, stability, and a recognizable editorial character.
Uppercase forms feel emphatic and stable, while lowercase maintains a consistent, workmanlike rhythm with sturdy stems and clear serif cues. Spacing in the sample text supports tight, impactful setting, and the strong serif presence helps maintain line integrity in larger text blocks.