Sans Normal Amrim 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau, 'Averta PE' by Intelligent Design, 'Infoma' by Stawix, 'Prossimo' by Studio Sun, 'TT Chocolates' by TypeType, and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, branding, ui labels, posters, signage, clean, confident, modern, friendly, direct, clarity, modern utility, strong presence, everyday branding, geometric, rounded, high legibility, compact counters, sturdy.
This typeface is a sturdy sans with largely geometric construction and smooth, rounded curves. Strokes remain consistently thick with minimal modulation, and terminals are predominantly flat, giving a crisp, utilitarian finish. Proportions feel balanced and slightly compact, with generous x-height and relatively tight internal counters in letters like a, e, and s. The uppercase set reads solid and stable, while the lowercase maintains clear differentiation and straightforward forms suitable for continuous reading.
It performs especially well in headlines, branding, and prominent interface labels where a strong, clean voice is needed. The clear shapes and even texture also suit signage and short blocks of text, particularly when legibility and a modern, no-nonsense presence are priorities.
Overall, the tone is modern and matter-of-fact, with a friendly openness coming from its rounded geometry. It projects clarity and confidence rather than delicacy, making it feel contemporary and approachable without becoming playful or quirky.
The design appears intended as a contemporary, general-purpose sans optimized for clarity and visual punch. Its geometric structure and even color suggest a focus on dependable readability across display and practical applications.
The numerals are bold and highly legible, with simple shapes and clear silhouettes that hold up well at display sizes. Round letters (O, Q, o) are near-circular and consistent with the geometric rhythm, and diagonals (V, W, X, Y) are crisp and decisive, supporting strong headline impact.