Sans Normal Isse 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Litho Display' by Arkitype, 'Enotria' by Aspro Type, 'ATC Duel' by Avondale Type Co., 'Muller Next' by Fontfabric, 'Molde' by Letritas, 'PG Grotesque' by Paulo Goode, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promo graphics, sporty, punchy, playful, confident, retro, high impact, express motion, brand boldness, display clarity, rounded, bulky, oblique, soft corners.
A heavy, oblique sans with broad proportions and rounded, compact counters. Letterforms lean forward with a steady slant and a strongly horizontal rhythm, reinforced by blunt terminals and thick cross strokes. Curves are smooth and slightly squared off, giving bowls and arcs a sturdy, inflated feel. The overall texture is dense and dark, with simplified shapes that stay consistent across uppercase, lowercase, and numerals.
This font works best where immediate impact is needed: large headlines, posters, sports and team branding, bold packaging panels, and promotional graphics. It can also serve as a strong display companion in layouts that need a dense, energetic typographic anchor, especially in short bursts of text.
The tone is energetic and assertive, with a sporty, headline-forward personality. Its rounded massing keeps it approachable and slightly playful, while the forward slant adds urgency and motion. The result feels retro-influenced and promotional without becoming decorative.
The design appears intended as a high-impact display sans that communicates speed and confidence through its oblique stance and wide, rounded construction. It prioritizes bold presence and simple, legible silhouettes for branding and advertising-style applications.
Uppercase forms read as blocky and stable, while lowercase shows compact apertures and short extenders that keep lines tight. Numerals are wide and bold with clear, poster-like silhouettes, and the overall spacing appears built for impact more than delicate typographic color.