Sans Normal Isse 9 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Litho Display' by Arkitype, 'ATC Duel' by Avondale Type Co., 'Molde' by Letritas, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, retro, loud, energetic, impact, momentum, attention, branding, display, slanted, compact counters, soft corners, bulky, oblique.
A heavy, slanted sans with broad proportions and tightly packed internal counters. The letterforms are built from chunky strokes with rounded joins and subtly sheared terminals, creating a strong forward-leaning rhythm. Curves are generous and smooth (notably in O/C/G), while straight-sided forms keep a sturdy, blocky silhouette. Ascenders and descenders are present but not exaggerated, and the overall texture reads dense and dark with consistent stroke weight across the set.
Best suited to headlines and short, emphatic copy where maximum visual punch is desired. It will work well for sports and event branding, bold packaging statements, and attention-grabbing signage, especially at medium to large sizes where the dense counters won’t close up.
The overall tone is assertive and high-impact, with a sporty, promotional feel. Its forward slant and oversized weight give it momentum and immediacy, suggesting action, confidence, and a slightly retro display attitude.
The design appears intended as a high-impact display sans that combines wide, rounded forms with an oblique stance to create speed and emphasis. Its consistent, chunky construction prioritizes strong silhouettes and brandable personality for promotional typography.
The figures match the same bold, rounded construction, with compact apertures that favor impact over fine-detail clarity at small sizes. Round letters maintain a stable, uniform curvature, while diagonals (V/W/X/Y) feel wide and powerful, reinforcing the font’s poster-like presence.