Sans Normal Omguy 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'RF Dewi' by Russian Fonts, 'Faffin Sans' by S6 Foundry, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, sporty, impact, clarity, versatility, modernity, geometric, rounded, solid, compact, high-impact.
A heavy, geometric sans with broad proportions and largely circular bowls. Strokes are monolinear with clean, unmodulated joins, and terminals are mostly flat, producing a sturdy, poster-ready texture. Curves read smooth and generous (notably in C, O, S, and the numerals), while diagonals and arms are straightforward and blocky (K, V, W, Y). Counters remain open despite the weight, and the overall rhythm is even and stable across uppercase, lowercase, and figures.
Best suited to headlines, titles, and short paragraphs where strong presence and quick legibility are needed. Its broad, rounded construction works well for branding systems, packaging, wayfinding and signage, and bold UI moments such as feature banners or hero text.
The tone is direct and contemporary, combining a friendly roundness with assertive weight. It feels practical and no-nonsense, with a slightly sporty, institutional confidence that suits bold messaging without becoming decorative.
The design appears intended as a straightforward, high-impact sans that prioritizes clarity, uniformity, and strong silhouettes. Its geometric curves and heavy strokes suggest a focus on contemporary display use while remaining plain enough for versatile brand and information settings.
The lowercase shows single-storey forms for a and g, reinforcing the geometric, contemporary voice. Numerals are similarly robust and highly legible at display sizes, with consistent curvature and strong silhouettes that hold up in short bursts of text.