Slab Contrasted Piva 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Clab' by Eko Bimantara, 'Hefring Slab' by Inhouse Type, 'Weekly' by Los Andes, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Paul Slab' by artill (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, collegiate, retro, rugged, impact, durability, heritage tone, signage clarity, brand authority, blocky, sturdy, square serif, compact apertures, bracketless.
A heavy, block-built serif with prominent square slab terminals and a distinctly sturdy silhouette. Strokes are broad and mostly even, with only slight modulation, producing a dense, ink-trap-free color and strong horizontal emphasis. The serifs read largely unbracketed and rectangular, giving letters a stamped, engineered feel. Counters are relatively tight and apertures are compact, while curves (C, G, O, S) stay firm and controlled rather than calligraphic. The lowercase is robust with a steady rhythm and a single-story-style simplicity in several forms, keeping texture solid and highly legible at display sizes.
Best suited to headlines and short-form copy where impact is the priority: posters, event collateral, sports or collegiate-style branding, apparel graphics, and bold packaging. It can also work for large-format wayfinding or storefront-style signage where strong slabs and compact apertures help letters hold their shape.
The tone is confident and tough, with a workwear/athletics edge that recalls traditional posters, uniforms, and utilitarian signage. Its chunky slabs and compact openings create an authoritative, no-nonsense voice that feels both classic and slightly vintage.
The design appears intended to deliver maximum presence with a straightforward slab-serif structure—optimized for display use, quick recognition, and a durable, utilitarian aesthetic rather than delicate typographic nuance.
The numerals match the same blunt, squared-off logic, reading bold and stable with strong baseline presence. Overall spacing feels generous enough to prevent clogging at larger sizes, while the dense shapes maintain a consistent, attention-grabbing typographic color.