Sans Normal Mobiv 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Muller' and 'Muller Next' by Fontfabric, 'Croma Sans' by Hoftype, 'Latina' and 'Mohr' by Latinotype, 'Mundo Sans' by Monotype, and 'Boldstrom' by Sharkshock (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, bold, friendly, punchy, retro, impact, approachability, display, brand voice, retro flavor, soft, chunky, bouncy, rounded, cartoony.
A heavy, rounded sans with oversized curves, blunt terminals, and a compact internal counter structure that keeps the forms dense. Bowls and joins are generously softened, while diagonals and angled cuts (notably in letters like A, K, N, V, W, X, Y) introduce a slightly chiseled, irregular rhythm. The lowercase is sturdy and simplified, with single-storey forms where applicable and a short, robust feel; apertures tend to be tight, and counters remain small at text sizes. Figures are similarly chunky and geometric, designed to read as solid silhouettes with minimal interior space.
Best suited to short, high-impact settings such as headlines, posters, cover titles, and bold brand statements. It can work well for packaging and logo wordmarks where a friendly, chunky presence is desired. In longer text, it will read as intentionally loud and graphic, so it’s most effective when used with ample size and spacing.
The overall tone is upbeat and approachable, leaning toward a jovial, poster-like voice rather than a formal or technical one. Its softened geometry and chunky mass give it a humorous, snackable personality that feels at home in pop and youth-oriented settings. The slight angular quirks add a lively, handmade-adjacent energy without becoming chaotic.
This design appears intended as a modern, friendly display sans that maximizes visual impact through mass, rounded construction, and compact counters. The angular cuts and slightly uneven rhythm suggest a deliberate move away from strict neutrality toward a more characterful, retro-leaning voice for branding and attention-grabbing typography.
Spacing and word shapes produce a strong, blocky texture, especially in paragraphs, where the dense counters and heavy strokes create high visual presence. The uppercase has a particularly assertive stance suited to headline use, while the lowercase retains the same weighty attitude, keeping mixed-case text consistently loud.