Sans Normal Mihu 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, punchy, friendly, chunky, retro, display impact, friendly tone, retro flavor, logo presence, rounded, soft-cornered, bulky, compact counters, high impact.
This typeface uses heavy, rounded block forms with broad proportions and a low amount of interior space in many letters. Curves are built from smooth, circular arcs, while joins and terminals tend to be squared-off or softly chamfered, creating a carved, cutout feel in places (notably where small notches appear in letters like S and some numerals). Counters are generally tight and often vertical-oval (as in O, P, and e), contributing to a dense texture at display sizes. The lowercase is sturdy and geometric, with single-storey a and g, a compact e, and short, thick arms and apertures; overall rhythm is bold and even, with occasional quirky details that add personality without turning into ornament.
It performs best in bold headlines, posters, short slogans, and logo-style wordmarks where its thick strokes and rounded forms can read cleanly. It’s well-suited to playful packaging, event graphics, and punchy signage, especially where a friendly, high-impact presence is needed. For longer text, it will benefit from generous tracking and line spacing to offset the dense counters.
The overall tone is exuberant and approachable, with a toy-like solidity that reads as fun rather than formal. Its chunky geometry and tight counters give it a loud, poster-forward voice, while the rounded construction keeps it friendly and upbeat. Subtle cutouts and notched shapes add a retro, cartoonish edge that can feel sporty or youthful.
The design appears intended as a high-impact display sans that balances geometric roundness with blocky heft. The small notches and cut-in details suggest an aim to add character and recognizability while keeping the overall construction simple and robust.
The strongest impression is mass and silhouette: the font holds together as large, simple shapes, making it highly dependent on size and spacing for clarity. The sample text shows a dense, dark paragraph color, suggesting it is best treated as a display face rather than for long reading passages.