Sans Normal Igdew 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Clear Sans Text' by Positype and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, signage, friendly, approachable, soft, playful, modern, approachability, modernity, clarity, softness, versatility, rounded, geometric, monoline, smooth, open counters.
A rounded, geometric sans with monoline strokes and generously softened terminals. Letterforms favor circular and elliptical construction, with broad curves in C/G/O/Q and a simple, open lowercase design. The joins and corners are consistently rounded, giving diagonals and stems a cushioned feel, while spacing reads even and steady in text. Numerals echo the same soft geometry, with clear, simplified shapes and uniform stroke presence.
Well-suited to product branding, packaging, and retail or café-style signage where a friendly tone is desired. It also works for UI labels and short-form text thanks to its clean, open shapes and steady spacing, and can scale up effectively for headlines and posters where the rounded geometry becomes a defining visual.
The overall tone is warm and inviting, with a gentle, contemporary friendliness that feels informal without becoming novelty. Its soft corners and buoyant roundness create a calm, personable voice suitable for approachable messaging and consumer-facing design.
The design appears intended to deliver a modern sans that prioritizes approachability and softness, using rounded geometry and simple construction to keep forms legible and visually pleasant across display and general text settings.
Capitals read clean and compact, while lowercase forms maintain clarity through open apertures and uncomplicated construction. The dot on i/j is round and prominent, and the overall rhythm in paragraphs is smooth, with a slightly bouncy, humanized feel driven by the rounded terminals and curves.