Slab Contrasted Leru 13 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, brand marks, industrial, editorial, western, vintage, sturdy, impact, authority, heritage, bracketed, compact, blocky, punchy, high-ink.
A compact slab-serif with heavy, squared terminals and bracketed serifs that read as solid “blocks” at the ends of stems. Strokes show noticeable but controlled contrast: verticals are dominant while joins and some horizontals thin slightly, keeping counters open despite the dense color. The overall geometry is sturdy and slightly condensed, with firm shoulders, broad slabs, and tight internal spacing that creates a strong typographic rhythm. Lowercase forms are robust with a single-storey a and g, a short-armed r, and a utilitarian, upright stance; figures are weighty and headline-friendly.
Best suited to headlines, subheads, posters, and packaging where a dense, authoritative voice is needed. It also works well for signage and bold branding applications that benefit from sturdy slab terminals and compact letterforms.
The font projects a tough, workmanlike confidence with a vintage, poster-era flavor. Its strong slabs and compact build suggest heritage printing, signage, and no-nonsense editorial emphasis rather than delicate refinement.
Likely designed to deliver a resilient slab-serif look with strong presence and economical width, echoing traditional print and signage styles while maintaining readable, structured shapes in larger sizes.
The heavy serifs and tight proportions produce a dark, emphatic texture in paragraphs, while the pronounced slabs help maintain character differentiation in display sizes. The face favors impact and clarity over lightness, with a consistent, engineered feel across capitals, lowercase, and numerals.