Slab Contrasted Leru 12 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, industrial, collegiate, vintage, confident, sturdy, impact, heritage, ruggedness, authority, legibility, bracketed, blocky, high waistline, large counters, compact spacing.
A heavy, bracketed slab serif with compact proportions and a strong vertical rhythm. Stems are thick with clearly defined slab terminals and modest, noticeable contrast that keeps joins and shoulders crisp without feeling delicate. The lowercase shows a relatively high waistline and sturdy, squared-off serifs on ascenders, while rounds (o, e, c) stay generous and open for a solid, readable texture. Numerals are weighty and straightforward, matching the letterforms’ robust, poster-friendly color.
Best suited to headlines, posters, signage, and packaging where a firm, attention-holding serif is desirable. It also works well for wordmarks and branding that want a traditional, rugged voice, especially at medium-to-large sizes where the slab details and contrast read cleanly.
The overall tone is assertive and workmanlike, evoking printed ephemera, industrial labeling, and traditional American display typography. It feels confident and no-nonsense, with a hint of collegiate and Western poster heritage due to the chunky slabs and emphatic terminals.
The design appears intended to deliver a strong, traditional slab-serif presence with clear, highly structured letterforms that reproduce reliably in print and display contexts. Its emphasis on thick slabs and compact rhythm suggests a focus on impact and durability over delicacy or neutrality.
In text, the dense strokes and prominent serifs create a strong “inked” line that holds together well at larger sizes, while tighter settings can look dark and emphatic. The design’s squared terminals and bracketed slabs contribute to a consistent, durable silhouette across both uppercase and lowercase.