Hollow Other Atba 7 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Sebino Soft' by Nine Font, 'Fact' by ParaType, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, retro, cartoon, bubbly, friendly, standout display, friendly branding, dimensional effect, retro fun, rounded, soft, chunky, inlined, outlined.
A heavy, rounded display face with soft terminals and balloon-like silhouettes. Letters are built from thick, smooth strokes with generous curves, producing compact counters and a bouncy rhythm. Many glyphs show a subtle internal knockout/inset that reads like a glossy inline highlight, creating a dimensional, cut-out feel while keeping the overall shapes solid and simple. Curves dominate construction (notably in C, G, S, and O), and diagonals are minimized and softened, reinforcing the toy-like geometry.
Best suited to short, high-impact settings such as headlines, posters, product packaging, toy and confectionery branding, stickers, and social graphics. The inline knockouts and soft massing also work well for logos and badges where a friendly, dimensional look is desired.
The font conveys a cheerful, humorous tone with a nostalgic, cartoon sign-painting flavor. Its inline cutouts add a playful sheen that feels energetic and approachable rather than formal or technical.
The design appears intended as a bold, approachable display font that adds character through rounded forms and internal cutouts, creating a shiny, slightly three-dimensional impression. It prioritizes playful personality and instant recognition over text-density or restrained neutrality.
Uppercase and lowercase share the same rounded, inflated logic, with single-storey forms and simplified joins that favor clarity at larger sizes. Numerals match the same soft, chunky style, with rounded corners and consistent internal inlining that keeps the set visually cohesive.