Sans Normal Modiv 12 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, retro, cheerful, impact, approachability, retro display, bold branding, rounded, blocky, soft corners, compact counters, bulky.
This typeface is a heavy, rounded sans with broad proportions and a compact internal space. Strokes are thick and mostly uniform, with circular and elliptical bowls that read as soft and inflated rather than sharp. Joins and terminals are simplified and sturdy, creating a dense texture, while apertures and counters stay relatively tight at display sizes. Uppercase forms feel squared-off but cushioned, and the lowercase maintains a tall, sturdy stance with prominent dots and robust stems.
It performs best in display contexts such as headlines, posters, logos, and packaging where its thick shapes and rounded construction can read clearly. It also suits short UI labels, signage, and social graphics when set with comfortable spacing and adequate size.
The overall tone is upbeat and approachable, with a bold, poster-like presence that leans retro and playful. Its chunky curves and tight counters give it a confident, punchy voice suited to attention-grabbing messages without feeling aggressive.
The design appears intended to deliver maximum visual impact with a friendly, rounded construction—prioritizing bold silhouettes, simple geometry, and an energetic rhythm for display-driven typography.
The numerals and punctuation inherit the same inflated geometry, producing strong, high-impact silhouettes. At smaller sizes the dense weight and tight counters may benefit from generous tracking and line spacing to keep the texture from filling in.