Sans Normal Labew 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'CF Asty' by Fonts.GR, and 'Bozon' and 'Qualion' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, modern, bold, attention, momentum, approachability, impact, clarity, rounded, slanted, chunky, smooth, compact.
This typeface is a heavy, right-slanted sans with broad proportions and smoothly rounded contours. Strokes are consistently thick with minimal contrast, producing dense silhouettes and strong color on the page. Curves are built from soft circular and elliptical forms, while joins and terminals stay blunt and clean rather than sharp. Counters are relatively small for the weight, and the overall rhythm is steady and compact, emphasizing impact and legibility at larger sizes.
Best suited to headlines, posters, and brand moments where strong presence and immediacy matter. The weight and slant make it effective for sports, fitness, and high-energy retail applications, as well as packaging and promotional graphics. For extended reading at small sizes, it will feel dense, but it excels when used large for punchy, expressive typography.
The combination of strong weight, rounded geometry, and forward slant gives the font an energetic, sporty tone. It reads as approachable rather than severe, with a contemporary, upbeat voice suited to bold messaging. The overall feel is confident and kinetic, like display typography designed to move.
The design appears intended as a bold, rounded, forward-leaning sans that maximizes impact while staying friendly. Its consistent stroke weight and broad shapes prioritize clear, graphic letterforms that hold up in attention-grabbing display settings. The overall construction suggests a focus on modern, energetic communication rather than fine detail.
Round letters show generous curvature and stable, closed shapes, while diagonals and slanted stems keep the texture lively. Numerals match the same chunky, rounded construction and maintain a consistent presence alongside capitals and lowercase. In longer lines, the heavy color and slant create a continuous, high-impact flow that favors emphasis over subtlety.