Serif Normal Vures 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book covers, luxury branding, headlines, elegant, refined, fashionable, literary, refinement, prestige, modern classic, editorial clarity, display impact, hairline serifs, bracketed serifs, vertical stress, sharp terminals, calligraphic.
A high-contrast serif with delicate hairlines set against firm vertical stems, producing a crisp, luminous texture on the page. Serifs are fine and mostly bracketed, with sharp, tapered terminals that feel cut rather than rounded. The lowercase shows traditional proportions with a moderate x-height, open apertures, and a lively rhythm; curves exhibit a subtle diagonal/vertical implied stress typical of modern editorial serifs. Numerals are similarly refined, with slender joins and pronounced thick–thin transitions that keep the set cohesive in text and display sizes.
Well-suited to editorial design—magazines, newspaper features, and cultured publishing—where contrast and refinement can elevate titles and deck copy. It also fits luxury branding and packaging, invitations, and high-end identity work, especially in larger sizes where the hairlines can shine while preserving a sophisticated reading flow.
The overall tone is poised and cultivated, suggesting luxury and careful craft rather than utility. Its sharp finish and graceful contrast read as modern-classic—appropriate for premium, style-conscious communication while still feeling rooted in book typography.
This design appears intended to deliver a contemporary, fashion-forward text serif with pronounced contrast and polished detailing. The goal seems to balance classic bookish structure with a sharper, more glamorous finish for modern editorial and brand environments.
In the sample text, the font maintains a clear hierarchy between thick strokes and hairlines, giving headings and pull quotes a dramatic sparkle. The ampersand and capitals carry a formal, inscriptional presence, while the lowercase remains relatively calm and readable, helping longer lines feel composed rather than overly ornamental.