Serif Normal Vures 10 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, packaging, elegant, refined, luxurious, display refinement, luxury branding, editorial voice, modern classic, didone-like, hairline, crisp, bracketless, calligraphic.
This typeface is a sharply cut modern serif with extreme stroke modulation: hairline horizontals and thin joins contrast with strong vertical stems. Serifs are fine, mostly unbracketed and blade-like, with crisp terminals that emphasize a polished, high-end rhythm. The forms show tall proportions and a restrained, upright stance; curves are taut and controlled, with smooth, elliptical bowls and clean aperture shaping. Lowercase details (such as the two-storey g and delicate ear/terminal behavior) reinforce a classic text-seriffed structure rendered in a very refined, display-leaning drawing.
Best suited to headlines, subheads, and pull quotes where its crisp hairlines and high-contrast detailing can stay intact. It also fits luxury branding systems—logos, wordmarks, invitations, and packaging—especially when paired with generous spacing and clean supporting typography.
The overall tone is poised and luxurious, evoking fashion mastheads, art magazines, and premium packaging. The combination of razor-thin hairlines and confident verticals feels formal and sophisticated, with a distinctly contemporary editorial sensibility.
The design appears intended as a modern, high-contrast serif that delivers prestige and clarity in display contexts, pairing classical letterform foundations with a sleek, contemporary finish.
At larger sizes the hairlines read as intentional, giving the page a bright, high-contrast sparkle; in denser settings the thin cross-strokes and joins become the key character-defining feature. Numerals follow the same refined contrast and sharp terminal logic, aligning well with headline and titling use.