Script Imdam 2 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, headlines, elegant, playful, vintage, whimsical, friendly, handwritten elegance, decorative display, personal tone, vintage charm, calligraphic, looped, swashy, rounded, flowing.
A calligraphic, right-leaning script with smooth, continuous strokes and moderate thick–thin modulation. Letterforms are narrow and rhythmical, with rounded bowls, tapered terminals, and frequent looped joins that create a lively baseline flow. Capitals feature prominent swashes and entry/exit strokes, while lowercase forms stay compact with a relatively low x-height and tall ascenders/descenders. Numerals follow the same handwritten logic, using curved spines and soft terminals rather than rigid geometry.
Well-suited to invitations, announcements, greeting cards, and lifestyle branding where a handwritten elegance is desired. It also works for short headlines, product packaging, and logo-style wordmarks, especially when you want decorative capitals and a flowing cursive texture. For longer passages, it will read best at comfortable display sizes with generous line spacing.
The overall tone is personable and decorative, balancing refinement with a light, upbeat informality. Its looping forms and swashy capitals give it a slightly nostalgic, boutique feel, while the steady stroke rhythm keeps it approachable rather than ornate.
The design appears intended to emulate neat, formal handwriting with calligraphic influence—prioritizing graceful movement, expressive capitals, and a consistent, pen-drawn texture for display-centric typography.
Connectivity is suggested across many lowercase letters, but spacing and joins remain open enough that words don’t collapse into a single dense stroke. The uppercase set is more expressive than the lowercase, providing clear hierarchy for initials and short headlines.