Sans Normal Mydil 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Jacquot Sans' by BRCH Studio, 'Swiss 721' by Bitstream, 'Helvetica' by Linotype, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection, 'Referenz Grotesk' by Sudtipos, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, sporty, industrial, friendly, impact, clarity, modernity, robustness, heavyweight, rounded, compact, blocky, high-impact.
A heavyweight sans with broad proportions, large counters, and rounded, generously radiused curves. Strokes are thick and steady with minimal modulation, producing dense, dark word shapes. Terminals are mostly blunt and squared-off, while round letters (C, G, O, Q) keep a smooth, geometric feel. Lowercase forms lean toward single-storey constructions (notably a and g), and the overall set favors sturdy, simplified shapes that hold up at large sizes and in short bursts of text.
Best suited to headlines, titles, and short statements where impact and immediacy matter. It works well for branding and packaging that needs a strong shelf presence, and for sports, street, or industrial-themed graphics that benefit from a compact, powerful typographic voice.
The tone is loud, confident, and energetic, with a contemporary utilitarian feel. Its rounded geometry adds approachability, while the weight and width give it a punchy, attention-grabbing presence.
The design appears intended to deliver maximum visual weight and clarity with a clean, geometric construction. It prioritizes strong silhouettes, simple joins, and robust counters to remain readable and consistent in display settings.
Numerals are chunky and highly legible with wide forms and clear interior spaces, matching the uppercase’s strong, poster-oriented rhythm. Spacing and silhouettes create a consistent, blocky texture that reads as bold and modern rather than refined.